CLIENT

–> Il Volo ETS.

PROJECT

–> “Il Volo ETS” Art Direction

Il Volo ETS is a non-profit social cooperative that promotes initiatives to support mental health.

For this project, I was asked to design awareness-raising materials to reduce the stigma surrounding mental health and improve existing communication tools. The concept is based on normalising fragility, viewing it not as a weakness but as part of the journey of personal growth.

I drew inspiration from Kintsugi to represent ‘cracks’ as elements of value and beauty.The logo translates this concept into a visual form, with the crack becoming the campaign’s distinctive symbol. The project also includes creative workshops in which broken objects are transformed into works of art, to celebrate imperfections in a tangible way.